A dating app that uses dating games such as trivia and memory games to create a fun and different interaction.
UX design
• Research
Competitive research - different dating apps and reaching conclusions about the existing problems and what solutions the app can give.
Target audience research - different personas and the different groups they are in, differences between genders, ages and the need to use the app.
User survey - The survey examined the target audience and their opinions in various dating apps.
• Conclusions from the surveys and their implementation on the website:
Adjustments without call - the app opens from a match to match.
A boring conversation - the games in the app allow for varied topics and the questions are displayed randomly, which creates interest.
Repeat conversation that feels like a "job interview" - the app produces a different topic of conversation independently.
An introductory experience different from different apps.
A pleasant way to end a call if the user is not interested in a match - the app asks at the end of the game whether to disconnect.
Call that takes too long - there is a timer in the game and options for managing the call outside the game if the users are interested.
• Execution of information architecture.
• Building different personas.
• Construction of wire frame.
• Build 6up for all pages of the app.
• Flow construction.
UI design
• Creating a brand language.
• Formal research.
• Color research.
• Logo.
• Branding language icons.
• Illustrations in the language of branding.
• Placement of the UX in the UI process.
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